– Artificial Intelligence and Machine Learning: AI and ML are transforming digital marketing by providing personalized recommendations, chatbots, and predictive analytics. – Voice Search Optimization: With the rise of voice assistants like Alexa and Google Assistant, optimizing for voice search is becoming crucial. – Video Marketing: Short-form videos, live streaming, and interactive video content are gaining popularity. – Influencer Marketing: Collaborating with influencers to reach niche audiences is becoming more mainstream.